Management Team

The DVSAnalytics Management Team: focused on enabling organizations to improve their contact center performance and enhance the customer experience.

Rita Dearing

Rita Dearing

President and Chief Technology Officer

Rita Dearing provides DVSAnalytics with more than 30 years of leadership as an executive in software-based telecommunications businesses. Ms. Dearing joined DVSAnalytics in 1998 and has served as leader of marketing, customer support, professional services and product development. In her current role as President and Chief Technology Officer, she is responsible for providing strategic leadership for the company by working with the Board and other management to establish long-range goals, strategies, plans and policies. She is integral in the planning, development, implementation, direction and evaluation of the organization’s fiscal function and performance. Ms. Dearing’s leadership in delivery of products and services to the industry was paramount in the company’s receipt of the Product of the Year Awards and a #1 ranking for customer support in the market. Prior to her position at DVSAnalytics, Ms. Dearing served as Product Manager for Aspect Telecommunications and as Director of Application Products at Syntellect. Ms. Dearing graduated with a B.S. in Computer Science from Arizona State University.

Kathleen Kelly

Kathleen Kelly

Chairman of the Board and Vice President of Sales

Kathleen Kelly is a 25-year veteran of the telecommunications industry and one of the earliest proponents of CRM-based contact management systems that optimize the productivity of revenue producers in contact centers. Starting in 1987, she grew DVSAnalytics (formerly TeleDirect) from a start-up enterprise to an award-winning industry leader. Beginning in 2006, she led the initiative to transition the business focus to emerging sectors in the Workforce Optimization market where the company has established one of the largest networks of national resellers in the industry. Considered a thought leader in the industry, Ms. Kelly is a recipient of Customer Interaction Solutions’ prestigious Lifetime Achievement Award for her pioneering contributions to the growth and advancement of the contact center industry and ATA’s Fulcrum award, which recognizes individuals for extraordinary contributions to the industry. Prior to DVSAnalytics, Ms. Kelly started three other companies, all pioneers in their field and all still thriving today. Ms. Kelly graduated from Mount Mercy College, Cedar Rapids, IA with a Bachelor of Science degree.

Cindi Campbell

Cindi Campbell

Controller

Cindi Campbell is responsible for financial operations and administration at DVSAnalytics. With over 25 years of experience, Ms. Campbell joined DVSAnalytics in 2004 and was promoted to Controller in 2012. Prior to DVSAnalytics, Ms. Campbell worked as an Accounting Manager in the legal and communication industries. Ms. Campbell completed her Financial and Business Management studies at Glendale Community College in Arizona.

Keith Hollett

Keith Hollett

Director of Sales Engineering

Keith Hollett is the Encore resident expert in configuration, sales support, training, and much more, putting him in high demand by colleagues and customers alike. After completing his Associate’s degree in Computer Science at Blackhawk Community College, Mr. Hollett joined DVSAnalytics in 1991 as an Installation Technician. Since then, he’s been closely involved in Encore® sales and support, taking on rolls including Director of Operations and most recently, Director of Sales Engineering.

Craig Smith

Craig Smith

Director of Implementation and Support

Craig Smith has been with DVSAnalytics for nearly 20 years. Having studied Information Technology at the University of Phoenix, he’s held the Director of Implementation and Support title and responsibilities, leading the 24-7-365 Implementation and Customer Support teams since 1998. Under Mr. Smith’s management, DVSAnalytics has developed an excellent reputation and track record for customer satisfaction.